Eswatini Tourism Authority Strengthens Data-Driven Tourism Through Day Visitor Survey Training
On 28 August 2025, the Eswatini Tourism Authority (ETA) Research Department hosted a Day Visitor Survey Training at The George Hotel, Manzini. This initiative forms part of ETA’s ongoing efforts to enhance research capacity within the tourism sector and ensure that tourism planning and development in Eswatini is guided by reliable, timely, and accurate data. Building Skills for Better Data Collection The training was specifically designed for supervisors and managers tasked with data collection at some of Eswatini’s most popular day visitor attractions. Through the workshop, participants were introduced to the Survey Application, learned best practices in data collection, and gained valuable skills in data analysis. By strengthening these skills, ETA aims to improve the accuracy of reporting, which will ultimately support evidence-based decision-making in both the public and private sectors. Why the Day Visitor Survey Matters The Day Visitor Survey plays a critical role in shapin...