Empowering Tourism: A Reflection on the Eswatini Tourism Market Segment Workshop
Empowering Tourism: A Reflection on the Eswatini Tourism Market Segment Workshop In the heart of Eswatini, nestled amidst the captivating landscapes and vibrant culture, lies a profound dedication to enhancing tourism experiences. Recently, I had the privilege of attending the Tourism Market Segment Workshop hosted by the Eswatini Tourism Authority. Held at the esteemed Sibanesami Hotel and expertly facilitated by Dr. Frederic Thomas and Alex Jeffries, this workshop was a beacon of enlightenment for all participants. Workshop Facilitator, Dr. Frederic Thomas First and foremost, I extend my sincerest gratitude to the Eswatini Tourism Authority for orchestrating such a fruitful event. The insights gleaned from the workshop were invaluable, offering a comprehensive understanding of how to elevate tourism businesses through online promotion, monitoring, and sustainable practices. As we delved into discussions and shared experiences, it became evident that this knowledge would serve as...